Brand development & acquisition
We build brands
we believe in.
Plaid Park is a founder-led company creating, developing and selectively acquiring brands, platforms and intellectual property across culture, commerce and entertainment.
What we do
Three ways we build value.
Every property earns its place. We create, acquire and partner with focus, then shape the right next chapter for each one.
Brand creation
Original brands and intellectual property, developed from first idea to a clear, ownable proposition.
02Brand acquisition
Selective acquisitions of brands and platforms with real audiences and room to grow.
03Partnerships & licensing
Distribution, production and licensing partners who extend each property's reach.
A selective portfolio
Different worlds.
One conviction.
Entertainment & publishing
The Brown Hornet
A character-led story world centered on Marcus Mayweather, community, courage and the next generation of heroes.
- Focus
- A focused publishing proposition: story first, reader relationships next, and carefully considered extensions over time.
- Stage
- Property development
Discovery & commerce
BlackRefer
A discovery platform connecting people with Black-owned businesses through directory listings, referrals and editorial context.
- Focus
- Useful discovery, reliable business information and a focused commercial proposition for relevant businesses.
- Stage
- Platform development
Across the portfolio
More in development.
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Inside the studio
Built by hand.
Shaped with intent.
Every property starts at the desk: the story, the product, the audience. We stay close to the work so each idea reaches the market with clarity.
Plaid Park / Studio
Ideas, built to last.
The portfolio approach
Not more brands. Stronger ideas.
Develop with focus.
Give a small number of ideas the attention they deserve. Build a clear proposition, not an endless pipeline.
Build real demand.
Start with a useful product and a specific audience. Let customer behavior guide what comes next.
Partner for reach.
Work with people who bring distribution, production or expertise, through growth, licensing or a selective exit.
Selected partnerships
Let's build something with a future.
Partnerships, acquisitions, licensing or distribution. Tell us what you're working on.