Entertainment & publishing
The Brown Hornet
A character-led story world centered on Marcus Mayweather, community, courage and the next generation of heroes.
Property development
Brand development & acquisition
Founder-led. Future-minded.Plaid Park.
We build brands we believe in.
And shape what comes next.
A founder-led company creating, developing and selectively acquiring brands, platforms and intellectual property across culture, commerce and entertainment.
Discovery & commerce
BlackRefer
A discovery platform connecting people with Black-owned businesses through directory listings, referrals and editorial context.
Platform development
Fashion & culture
Abolition of Man
An editorial fashion concept exploring identity and the human condition through apparel and a distinct visual language.
Development concept
Sports & community
FanHill
A sports discovery platform bringing scores, headlines and fan communities into one place.
Platform / portfolio option
Local discovery
LocalActs
An events-discovery concept connecting people with what is happening close to home.
Platform / portfolio option
The portfolio approach
Not more brands.
Stronger ideas. Greater possibility.
01
Develop with focus.
Give a small number of ideas the attention they deserve. Build a clear proposition, not an endless pipeline.
02
Build real demand.
Start with a useful product and a specific audience. Let customer behavior—not ambition alone—guide what comes next.
03
Partner for reach.
Work with people who bring distribution, production or expertise. Build the right path through growth, licensing or a selective exit.
A founder’s next chapter
From building for others.
To building a portfolio.
Plaid Park began by helping organizations build brands. Today, that creative and digital experience informs a different ambition: creating and developing a focused portfolio, considering acquisitions selectively and shaping the right next chapter for each property.
Selected partnerships