Our Story


We know that the history of your brand will never change, but today’s social and digital shift presents new ways to study how we connect with brands in a world with so much information and so little time. Our mission is to simply re-tell your story so that it remains relevant.

Great brands create emotional connections and relationships. Brands that connect “reveal” what we “value”. We believe that a great brand allows you to believe that the brand actually believes what you believe in. Great brands don’t rebrand. Great brands “reconnect”.

Plaid Park looks for intersections between ideas and words to create a narrative that connects people with your story. We explore, identify and develop big ideas that bridge story-telling with one’s personal experience. Great brands begin with words – not design.